My Role & Contributions
???? User Experience & Interface Design
✔ Designed three key branches of the webshop:
- Main e-commerce store for car upgrades and accessories.
- AlphaOne premium sound system landing pages and marketing.
- BMW Coding webshop with intuitive guides for customization.
✔ Developed wireframes, prototypes, and high-fidelity UI, ensuring smooth navigation.
✔ Designed a VIN-based product selection system to simplify compatibility checking.
✔ Ensured a mobile-first, responsive experience across all devices.
???? Design System Development & Management
✔ Created a scalable Design System, ensuring consistency across UI, print materials, and branding assets.
✔ Maintained brand alignment across website and marketing platforms.
???? Marketing & Branding
✔ Designed marketing materials, including advertising flyers, banners, roll-ups, and promotional graphics.
✔ Led branding efforts for AlphaOne, shaping its visual identity and online presence.
✔ Developed landing pages with clear, user-friendly guides for BMW & MINI coding.
???? Leadership & Team Growth
✔ Solely responsible for marketing and design materials for several years.
✔ Built and led a graphic design team, managing tasks and creative direction.
✔ Provided mentorship and collaboration opportunities, ensuring growth and consistency.
Process & Solutions
???? Research & Analysis
- Conducted UX research, gathering insights from user feedback, heatmaps, and analytics.
- Identified pain points in the purchase flow and refined the navigation structure.
✍ Wireframing & Prototyping
- Created low-fidelity wireframes to explore multiple design solutions.
- Developed interactive prototypes, testing different user flows.
???? E-commerce Optimization
- Implemented a VIN-based product filtering system, reducing decision friction.
- Optimized product pages with structured content, clear CTAs, and engaging visuals.
- Improved the checkout experience, minimizing abandoned carts.
???? Launch & Iteration
- Conducted usability testing and refined designs based on customer feedback.
- Worked closely with developers to implement and test UI components.
- Continuously iterated on new webshop features and landing pages as the business expanded.
Screenshots & Wireframes
