Overview
As the Lead Designer and Product Manager, I led the design and development of a brand identity and real estate website, ensuring that users could easily find and compare properties while building trust in the new brand.
Challenge
The real estate market was experiencing high demand during the pandemic, as many sought to invest in secure assets like property. However, MB-Deweloper was entering a highly competitive market with well-established developers. The main challenges included:
✔ Building brand recognition from scratch, including logo and website design.
✔ Standing out in a competitive market with a compelling and user-friendly website.
✔ Providing clear, accessible information about the investment to potential buyers.
✔ Ensuring users could easily compare properties and make informed decisions.
✔ Designing a scalable website that could be easily updated as the business expanded.
My Role & Contributions
???? User Experience & Interface Design
- Designed a custom website with a clear structure and user-friendly navigation.
- Developed an interactive property selection system, allowing users to compare available homes.
- Ensured a mobile-first approach, optimizing the experience across devices.
???? Brand Identity Development
- Created a memorable and professional logo for MB-Deweloper.
- Designed cohesive branding elements for digital and print materials.
???? User Research & Competitive Analysis
- Conducted user surveys to understand target buyers’ preferences.
- Analyzed competing real estate websites to identify strengths and weaknesses.
???? Website Development & Scalability
- Built the website on WordPress to allow easy future updates.
- Integrated 3D visualizations and floor plans for better user engagement.
???? Usability Testing & Optimization
- Conducted usability tests to refine the site structure and form submission flow.
- Ensured users could quickly find essential information and easily contact sales representatives.
Research & Insights
???? Target Audience
To tailor the experience, I conducted user research via Google Forms, surveying 20 participants aged 30-40. Key insights included:
✅ 80% of property seekers were women over 30.
✅ 75% were married with kids, looking for family-friendly housing.
✅ 85% worked in Warsaw but preferred suburban living.
✅ 60% owned pets, indicating the importance of garden space.
???? Competitive Analysis
I analyzed three competing real estate websites:
domypodmiastem.pl
✅ Quick access to new investments
❌ Outdated interface, reducing trustworthiness
drsdevelopment.pl
✅ Strong visual elements
❌ Unintuitive design, lacking contrast
Example competitor site
✅ Prioritized important information
❌ Cluttered interface, making navigation difficult
???? User Pain Points
- No easy way to compare offers.
- Lack of crucial details like floor plans and pricing.
- Unintuitive navigation, making it difficult to find properties.
User Personas
Beata (42) – Accountant, Mother of Two
???? Wants a spacious home with a garden.
???? Needs detailed property info and transparent pricing.
???? Struggles with unclear listings and lack of visuals.
Marcin (28) – Front-End Developer
???? Needs home office space for remote work.
???? Values fast, responsive customer support.
⚠️ Frustrated by cluttered, untrustworthy websites.
UX Strategy & Design Process
???? Research & Analysis
- Conducted user research and competitor benchmarking.
- Developed user personas and empathy maps to understand needs.
✍ Wireframing & Prototyping
- Created low-fidelity wireframes to explore layout options.
- Developed high-fidelity interactive prototypes to test user flows.
???? Website Features & Solutions
✅ Clear property listings with easy filtering.
✅ 3D visualizations & floor plans for better engagement.
✅ WordPress CMS for scalability and easy updates.
✅ Mobile-first design, ensuring usability across devices.
✅ Trust-building elements like testimonials and real estate guarantees.
???? Usability Testing & Iteration
- Assigned tasks like sending an inquiry and filling out a form.
- Findings: Users found navigation simple and intuitive.
- Result: 17 inquiries submitted via the website in the first month after launch.
Design System
???? Colors & Typography
- Primary Colors: White, Gray, Green (trustworthy and natural tones).
- Typography: Libre Baskerville (headings) & Mukta (body text) for readability.
???? Buttons & UI Components
- Clear, high-contrast CTAs (e.g., “Ask for Price”, “More About Investment”).
- Icons and visual aids to guide users.
Impact & Results
✅ Successfully launched MB-Deweloper’s brand and online presence.
✅ Increased inquiries, validating the site’s usability and effectiveness.
✅ Designed a scalable platform, allowing the client to expand easily.
✅ Created a clear, competitive advantage, standing out from larger developers.
Final Thoughts
This project was an exciting opportunity to build a brand and UX strategy from the ground up. By combining user research, intuitive UI design, and a scalable website, I helped MB-Deweloper successfully enter a competitive market.
The result? A seamless, informative, and engaging property discovery experience—helping users find their dream home while establishing trust in a new real estate brand. ????
Screenshots & Wireframes
