Overview
SQAR PLAN is an innovative SaaS platform designed to revolutionize the commercial real estate market, focusing on office space rentals. By integrating machine learning, automated space design, and real-time pricing, it streamlines leasing processes, enhances tenant management, and provides real-time data access for developers, investment funds, architects, and tenants.
As a Product Designer, I played a key role in shaping the user experience and interface of the platform. My responsibilities included:
✔ Conducting user research and interviews to identify key pain points.
✔ Creating user personas, empathy maps, and journey maps to guide design decisions.
✔ Designing wireframes, interactive prototypes, and high-fidelity UI.
✔ Iterating on design solutions based on usability testing and feedback.
✔ Leading the design team, ensuring a consistent and functional product experience.
Challenge
The office space rental market faced major inefficiencies due to outdated processes, leading to:
✔ Ineffective communication, relying on scattered emails and phone calls.
✔ Lack of real-time data, making it difficult to track available spaces and pricing.
✔ Slow and complex design processes, delaying decision-making.
✔ No centralized platform to manage rental agreements and space planning.
The challenge was to streamline communication, automate space planning, and provide a centralized, data-driven platform to help stakeholders manage office spaces more efficiently.
My Role & Contributions
???? User Experience & Interface Design
- Designed five core modules to support rental process automation, space planning, and tenant management.
- Created wireframes, prototypes, and high-fidelity UI to ensure an intuitive user flow.
- Developed interactive elements, such as automated space planning and real-time data access.
- Ensured that the platform met the needs of developers, investors, architects, and tenants.
???? User Research & Insights
I conducted in-depth user research and gathered insights through interviews and surveys:
✅ 90% of users reported inefficiencies in traditional office space management.
✅ 85% stated that communication issues slowed down decision-making.
✅ 80% expressed a need for centralized, real-time property data access.
Based on this research, I created detailed user personas representing key stakeholder groups:
- Thomas (Developer): Needs a platform to manage rental agreements efficiently.
- Emily (Investor): Requires real-time insights on portfolio performance.
- Alex (Architect): Looks for an automated design tool to speed up space planning.
- Sarah (Tenant): Wants a simple way to compare office spaces and lease terms.
???? User-Centered Design Approach
I followed a structured design process to ensure the platform met business and user needs:
1️⃣ Discover – Conducted user interviews to identify core challenges.
2️⃣ Define – Developed user personas, empathy maps, and journey maps.
3️⃣ Ideate – Mapped out user flows and structured the information architecture.
4️⃣ Design – Created wireframes, interactive prototypes, and high-fidelity UI.
5️⃣ Test – Conducted usability testing to refine the experience.
???? Design Execution & Testing
- Developed site maps and user flows to optimize navigation.
- Created wireframes and high-fidelity prototypes to validate design solutions.
- Conducted usability testing to assess the effectiveness of the design and improve clarity.
Process & Solutions
???? Research & Competitive Analysis
- Conducted market research and interviews to understand industry challenges.
- Analyzed competing platforms to identify areas for differentiation.
✍ Wireframing & Prototyping
- Developed low-fidelity wireframes to explore possible solutions.
- Created interactive prototypes to simulate key user interactions.
???? Platform Optimization
- Designed an automated space planning system to streamline the design process.
- Built a real-time data dashboard to provide instant insights for decision-makers.
- Developed a centralized communication hub to improve interactions between stakeholders.
???? Usability Testing & Iteration
- Gathered user feedback and refined the design to improve usability.
- Addressed pain points related to data access, navigation, and workflow efficiency.
Impact & Results
✅ Secured major clients, including Strabag, Ghelamco, and JLL.
✅ 80% of sales meetings resulted in a positive response, proving strong market demand.
✅ Reduced inefficiencies in office space leasing and tenant management.
✅ Enabled real-time collaboration between developers, architects, and tenants.
Final Thoughts
SQAR PLAN showcases how user-centered design and technology can transform the commercial real estate industry. By digitizing outdated processes and creating a data-driven, automated solution, we provided stakeholders with a powerful tool to manage office space efficiently.
This project reinforced my ability to conduct in-depth research, design scalable SaaS solutions, and lead teams to create intuitive and functional user experiences.
Screenshots & Wireframes
